Gerald Yeo, was a rich media developer at XM Asia Pacific, is currently a senior interactive developer at TBWA\ Tequila\ Singapore.
He brings life and expression to creativity by weaving in interactivity and usability to the projects that he’s involved in. He develops flash microsites, flash lite and flash applications, and gets to collaborate closely with people of various backgrounds such as producers, creatives, client servicing, project managers, analytics, engineers, etc to bring projects to fulfillment.
His focus is the end-user experience which is the synergy needed to bring design and technology together to create applications that excel on all levels. He’s passionate about that goal and continuously strive to meet and exceed it. That unquenchable passion for technology has driven him to be a newly certified ACE on Flash Lite mobile development. He sees himself becoming a flash architect in 5 years. Interactive installations also interest him greatly.
<gerald.yeo at gmail dot com>